• About Us

    We Are An International Workforce Headquartered at the Little Rock Technology Park in the US and a new Technology Center in India.

    We Enable Institutional Investors to Improve The Management Of Their Fixed Income Securities Portfolio Through Education, Coaching And Training On The Use Of The Right Technologies, Like Our Bond Price Validation Tool Powered By The Bond Industry Database.




PFITR is a software-as-a-service (SaaS) technology company that enables those responsible for overseeing tax dollars to see valuation metrics based on market transactions to make the best investment decisions possible. Using our enhanced BPV Tool, an innovative software platform, we provide institutional investors to better manage their portfolios by delivering key and transparent data, risk reduction and improved return.

We train and coach government, banking institutions, corporations, non-profit organizations, family offices, treasurers, directors of finance and public CFOs on identifying, measuring and mitigating risks in fixed income security, while also offering effective reporting.

We also specialize in treasury management software, investment accounting software, fixed income analytics, banking software.

Our Vision & Mission

PFITR's mission is to empower bond investors and agents to be better stewards of their portfolios, through education and innovative tools that equip them to make better informed decisions. Providing relevant data, enables them to make wiser decisions when having access to market transparent pricing and risk analysis in the most user-friendly way.

Our vision is that every institutional investor should have the power of transparent information to make better informed investment decisions. Our online solutions will enable this vision, by becoming the data source that comply, expose risks, becomes a regulatory tool that offers them fiduciary responsibility and good stewardship with unbiased data.


Our Management Team

Jim Koetting
Founder & CEO
Abhijit Das
Director & Product Head

Our Advisor Team

Scott Jones
Senior Technical Advisor
Chuck Vallurupalli
Software Engineering Advisor
James Hendren
Dr. Mark Funk
UALR Chair of Economics and Finance
Dr. Timothy Yeager
University of Arkansas Professor WCOB Finance and Banking
Dr. Matthew Hill
Arkansas State Director of Treasury Management
Chris Cline

Our Executive Team

GNVR Naidu
Sr. Frontend Developer
Gosala Manasa
Quality Analyst

Awards & Recognition

Learn more about PFITR’s accomplishments in driving greater performance and innovation. We are grateful and proud to be recognized by some of the most significant publications and organizations in the United States of America.